The Entrepreneur (ENTJ + LIE)


Overview (Extroverted Thinking + Intuition)

entrepreneur: a person who sets up a business or businesses, taking on financial risks in the hope of profit.
“many entrepreneurs see potential in this market”

“In the field of economics, the term entrepreneur is used for an entity which has the ability to translate inventions or technologies into products and services. In this sense, entrepreneurship describes activities on the part of both established firms and new businesses.”

The Entrepreneur is characterized by a drive and great ability to extract the most use, gain and logical information out of each situation. They are enterprising and influential in the area of their choosing, often attaining a CEO or lead position in the fields of business, commerce, data analysis, and the sciences, occasionally in political or social sciences.

Their aim and competency lie in not wasting time in vain and gathering as much useful information as they can. That is why they are typically well-researched, well-calculated (like The Strategist) and well-informed on a wide range of topics; the scope of their knowledge is very wide.

Purpose Role: The Entrepreneur is in their natural element when they are able to be entrepreneurial in a field where they can also apply their natural business acumen and foresight.

entrepreneurial: characterized by the taking of financial risks in the hope of profit; enterprising; having to do with the creation and development of economic ventures : of, relating to, characteristic of, or suited to an entrepreneur

Main Functions (Te+Intuition)

The Entrepreneur makes use of their knowledge to create a better future for themselves and often others as well; this is how they can be quite innovative.

Introverted Intuition

They are adept at foreseeing possible pitfalls and evaluate risk and benefit accordingly, so they tend to avoid life-threatening mistakes or long-term impulsivity, like The Strategist.

However, they are occasionally tempted to over-invest (their time, effort, and/or money) in whatever they deem to be a profitable or useful endeavor, which may occasionally lead them to spending more than a frugal person, like The Strategist, would find appropriate.

Even so, the Entrepreneur rarely if at all struggles with debts, money or career problems for too long; it is common for the Entrepreneur to at least gain an Upper Middle Class status in life, and the richest people on the planet are overwhelmingly of this type.

Aim At Sensing (Se)

The Entrepreneur’s ambition, knowledge, and competence often garner them respect from others, though in their youth they may be overlooked amongst more ”hands-on“ individuals. Some young Entrepreneurs feel the need to ”prove themselves“ – then they may engage in aggressive and impulsive behavior for a few moments, though those are generally short-lived.

Super-Ego (Fe)

The Entrepreneur has the ability to come across as a light-hearted and warm individual for limited periods of time. Their emotionality is mainly a way to make human interactions more smooth and to be seen as a well-adapted and socialized individual.

Once respect and attention have been established, the Entrepreneur moves on to a matter-of-fact style of communication, focusing on communicating what they know and would like to implement in the future.

Weak Sensing (Si)

The Entrepreneur can have troubles with being a workaholic, unable to relax, smell the roses, and take care of their health or physical well-being and equilibrium, opposite to The Bonvivant.

In their mind, there is always something better to do than to worry about those matters. Unknowingly, they can carry within them a lot of tension. Many Entrepreneurs are reluctant about going to a doctor or health-practitioner, seeing little ailments as of little consequence. As long as they are breathing and moving, they are fine! – so they think.

Admiring Ethics and Sensing (Fi+Se)

The Entrepreneur admires people with sound ethical principles, who can be proactive or ”unbending“ during critical moments, and who have a good eye for aesthetics, like The Aesthete.

The Entrepreneur appreciates someone giving him advice on which endeavors are of actual moral value. They benefit from someone showing them how certain individuals are not worth their time.

Entrepreneur Celebrities: Click here

Note: Of course there are entrepreneurs who possess a different personality type, so please do not assume that all entrepreneurs in the world fit this personality type! I call the Extroverted Thinking + Intuition personality type “The Entrepreneur” not only because they are usually entrepreneurial, but also because this personality structure personifies the archetype the best.

Type Compatibility

Most compatible:

Least compatible: The Bonvivant

*Note: These types can occasionally be less compatible due to mismatching Enneagram.


The Ego of the Entrepreneur

  1. Extroverted Thinking (Te)
  2. Introverted Intuition (Ni)

The Super-Id (valued but weak)

The weakest Functions:

The strongest Functions:


ENTJ (MBTI), LIE (Socionics)


There are 3 specific subtype variations of the Entrepreneur.

Those variations can be grouped into Te (Extroverted Thinking) subtype and Ni (Introverted Intuition) subtype.

Te subtype (Classic Extrovert)

Te subtype Entrepreneurs share most of those traits:

  • Stereotypically extroverted
  • more impulsive and/or practical
  • more involved in financial, technological or political subjects
  • more engaged in athletic or physical activity

Can be mistaken for ESTJ / LSE.

Ni subtype (Introverted Extrovert / “Ambivert”)

Ni subtype Entrepreneurs share most of those traits:

  • ”Ambiverted” (can be mistaken for an introvert)
  • more focused on humanitarian issues
  • more innovative
  • more interested in psychology and/or spirituality

Can be mistaken for INTJ, INFJ, ENFJ / ILI, IEI, EIE.

Note: Don’t mistake Jungian “ambiversion” with asociable Enneagram instinctual stackings, like Sp/Sx and Sx/Sp. If you are an extrovert with one of those stackings, you’ll come across as “ambiverted”, even if you don’t have that subtype!

No Subtype (Standard Type)

An Entrepreneur who falls into both categories more or less is mostly likely the No subtype kind.

Enneagram Types

  • more dominant and gutsy/bossy (Type 8)
  • more expressive and status oriented (Type 3)
  • more vigilant and/or intellectual (Type 6)
  • more principled and perfectionistic (Type 1)

If you are neither Enneagram type 8, 3, 6 nor 1, you are most likely not The Entrepreneur. But make sure you are correctly typed. You can book a Get•Typed session here.

Last update: 06-02-2021

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